The Big Picture of UX Research: How to Break Down Organizational Silos
Have you heard the fable of the elephant? It's the story of what happens when you're too close to see an object for what it truly is.
Lucky for us, Lou Rosenfeld sees it all as founder of Rosenfeld Media, one of the biggest publishers and communities in the UX space.
Fill out the form to hear the advice and insights Lou has gathered from thousands of experts on how to build the best possible experience for your users.
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💡 How seeing the big picture helps you make better design decisions
💡 Why it's important to combine multiple research methods to make sense of the user experience
💡 Ideas for breaking down silos across all teams that talk to customers & collect valuable insights
💡 How to promote your research team's contributions to everyone (especially your leaders!)
Lou Rosenfeld is Rosenfeld Media’s founder and publisher.
Like many user experience folks, Lou started somewhere (library science), made his way somewhere else (information architecture), and has ended up in an entirely different place (publishing).
Lou spent most of his career in information architecture consulting, first as founder of Argus Associates and later as an independent consultant. He co-founded the Information Architecture Institute and the IA Summit.
And he does know something about publishing, having edited or co-authored five books, including the IA “bible,” Information Architecture for the World Wide Web, and Search Analytics for Your Site.
Prayag Narula is an entrepreneur and trained researcher who is dedicated to building the technology he always wished he had when conducting user research.
He is the co-founder and CEO of HeyMarvin, a qualitative user research platform that elevates the voice of your customers so you design exactly what they need.
Previously, Prayag cofounded and led LeadGenius, a venture-backed company that helps B2B sales and marketing teams save time and deliver on their revenue goals.
Prayag studied at the UC Berkeley School of Information, and he is the published author of several research papers on Human Centered Design.