LIVE VIRTUAL EVENT
DECEMBER 17 2024 @ 1 p.m. EDT/10 a.m. PDT
The Dos and Don'ts of User Research in 2025
Ready to improve your research in the new year?
Twilio research leader Kate Pazoles has lots of ideas for you, based on her many years in consulting before she pivoted to user research.
Join us as we discuss and debate topics like...
💡 The kinds of research you should (& should not) be doing
💡 When to use existing research instead of brand-new research to inform your product development lifecycle
💡 Can AI tools really help you think more strategically ?
💡 The #1 skill user researchers need to hone if they want to compete
💡A peek at how all teams at Twilio work together to socialize research and drive a user-centric culture
Speaker Spotlight
Kate Pazoles
Kate Pazoles is a research leader at Twilio, where she partners with product, design and engineering leaders to develop strategic research initiatives.
Drawing on techniques from market research, human-centered design, design thinking and UX, Kate synthesizes data into actionable insights.
With over 10 years of experience managing and executing quantitative and qualitative research, she has deep knowledge of how to ask the right questions, of the right people, to get strategic insights that drive meaningful, measurable change.
Prayag Narula
Prayag Narula is the co-founder and CEO of HeyMarvin, the first AI-powered research repository and qualitative data analysis platform. Marvin was designed to elevates the voice of your customers so you build exactly what they need.
Previously, Prayag cofounded and led LeadGenius. Prayag was a researcher at University of Helsinki in Finland.
He studied at the UC Berkeley School of Information, and he is the published author of of over a dozen research papers in the field of HCI, User Centered Design, Artificial Intelligence, Crowdsourcing, and Computer Networks.
