ON-DEMAND EVENT
Using AI & Market Research to Turn Insights into Strategic Gold
Are you ready to elevate your understanding of market research and product development?
Watch an exclusive webinar featuring market research leader Lauren Nitta. She dove into the intricacies of integrating market insights with product strategies to drive business success.
You'll discover takeaways such as...
💡 Use of AI and repositories to manage and mine research data
💡 Integration of market and product research for business value
💡 Strategic use of research insights across different organizational departments
💡 Centralization of research functions for better collaboration and efficiency
Speaker Spotlight
Lauren Nitta
Lauren Nitta is a strategic product and growth leader with over 12 years of experience driving enterprise SaaS revenue through product innovation and go-to-market strategy.
She’s led multi-product portfolios across industries like cybersecurity and e-commerce, with deep expertise in customer value capture, pricing strategy, and platform modernization.
Lauren is passionate about translating customer insights into product growth and mentoring high-performing teams to deliver impact at scale.
Prayag Narula
Prayag Narula is the co-founder and CEO of HeyMarvin, the first AI-powered research repository and qualitative data analysis platform. Marvin was designed to elevate the voice of your customers so you build exactly what they need.
Previously, Prayag co-founded and led LeadGenius. Prayag was a researcher at University of Helsinki in Finland.
He studied at the UC Berkeley School of Information, and he is the published author of more than a dozen research papers in the field of HCI, User Centered Design, Artificial Intelligence, Crowdsourcing, and Computer Networks.
