LIVE VIRTUAL EVENT on November 20, 2025 at 1pm ET/10am PT
Scaling Research Without Losing Its Soul
As organizations grow, the challenge isn’t just running more research. It’s keeping that research strategic, trusted, and human.
In this fireside chat, Daniel Gottlieb (Head of Research Operations, Microsoft's CoreAI) and Prayag Narula (CEO, Marvin) dive into what it takes to scale research across large organizations. You’ll hear how Daniel’s team equips 1,000+ PMs and designers to build products grounded in customer insight without burning out the research team or losing depth.
You’ll learn how research leaders are:
💡 Teaching teams to collect and apply insights responsibly
💡 Balancing democratization with quality and rigor
💡 Connecting research to business outcomes to show strategic impact
💡 Building systems and ops that make researchers force multipliers
💡 Preserving the human side of research in an increasingly AI-driven world
If you’ve ever wondered how to empower your teams without compromising the craft, this session is for you.
Can't join us live? Register anyways and we'll send you the recording after the session.
Speaker Spotlight
Daniel Gottlieb
Daniel Gottlieb is the Head of Research Operations for Microsoft’s CoreAI User Research Group, where he empowers research and product teams to scale insights and put the customer at the center of product decisions. He focuses on creating systems, workshops, and tools that make research accessible while maintaining rigor and strategic impact.
Previously, Daniel earned his PhD in Animal Behavior from the University of California, Davis, and managed research logistics at the Oregon National Primate Research Center. He is passionate about teaching, enabling cross-team collaboration, and amplifying the value of research through thoughtful operations.
Prayag Narula
Prayag Narula is the co-founder and CEO of HeyMarvin, the first AI-powered research repository and qualitative data analysis platform. Marvin was designed to elevate the voice of your customers so you build exactly what they need.
Previously, Prayag co-founded and led LeadGenius. Prayag was a researcher at University of Helsinki in Finland.
He studied at the UC Berkeley School of Information, and he is the published author of more than a dozen research papers in the field of HCI, User Centered Design, Artificial Intelligence, Crowdsourcing, and Computer Networks.
Connect with Prayag on LinkedIn.
