Rethinking Research:
How to Communicate (& Prove) Your Value to the Business

We know the market has shifted. Senior leaders want quick, iterative insights rather than extensive, time-consuming studies.

Luckily, we have the tools and skills to do this while protecting the future of user research. 

Twilio's Dr. Ari Zelmanow is on a mission to help researchers like you elevate the work you're already doing and prove your worth.

Discover key takeaways...

🔎 Collect and interrogate evidence like a detective

⚖️ Build a defensible business case like a trial attorney

🎤 Communicate with confidence like a primetime news anchor

📓 Get everyone on the same page regarding customer insights like a well-respected, influential research leader

Speaker Spotlight

Dr. Ari Zelmanow


Dr. Ari Zelmanow is the Sherlock Holmes of Customer, User, and Buyer Behavior. He uses detective-grade forensic analysis techniques to get in the minds of customers and buyers to help businesses make smarter growth bets.

His Customer Forensics™ technique helps businesses collect and interrogate evidence like a detective, build defensible business cases like a trial attorney, and communicate with the confidence of a primetime news anchor. He has built insights teams at Twitter, Indeed, Panasonic, and Quantive and is currently leading research for Twilio’s Communications Division. He believes in truth, justice, the Oxford comma, and NY-style pizza.

Connect with Ari on LinkedIn.

Prayag Narula

Prayag headshot Sept 23- square

Prayag Narula is the co-founder and CEO of HeyMarvin, a qualitative user research platform that elevates the voice of your customers so you design exactly what they need.

Previously, Prayag cofounded and led LeadGenius, a venture-backed company that helps B2B sales and marketing teams save time and deliver on their revenue goals. 

Prayag was a researcher at University of Helsinki in Finland. He studied at the UC Berkeley School of Information, and he is the published author of of over a dozen research papers in the field of HCI, User Centered Design, Artificial Intelligence, Crowdsourcing, and Computer Networks.

Connect with Prayag on LinkedIn.