ON-DEMAND EVENT
Building a Culture Where Research Will Thrive
A strong research culture is no longer a "nice to have." It's critical for businesses that want to avoid costly mistakes and make smarter decisions on behalf of their users.
UX Research Leader Tira Schwartz wants to tell you exactly how to get there.
Join us as we explore strategies for fostering a research-centric environment, drawing on Tira's experiences in organizations like Microsoft, Redfin, and Stripe.
You'll discover key takeaways like...
💡 How research leads to a more confident product team
💡 What's really at stake for businesses that hire fewer professional researchers
💡 Balancing strategic work with operational and foundational tasks
💡 Ways to measure the impact of research
💡 Why networking and collaborating across departments makes researchers a huge asset
Speaker Spotlight
Tira Schwartz
Tira Schwartz has 20 years of experience in UX Research leadership at companies such as Stripe, Redfin, and Microsoft.
Tira has managed teams of over 30 UX Researchers, grown teams from 5 to 30, and been the first researcher to join a company.
Regardless of the size and trajectory of the research organization, each role has involved building a culture of research to increase insights and in turn, increase the quality and strategies of products and services. This involves building systematic practices, developing strategic partnerships, triangulating data, and telling a good story.
Prayag Narula
Prayag Narula is the co-founder and CEO of HeyMarvin, the first AI-powered research repository and qualitative data analysis platform. Marvin was designed to elevate the voice of your customers so you build exactly what they need.
Previously, Prayag co-founded and led LeadGenius. Prayag was a researcher at University of Helsinki in Finland.
He studied at the UC Berkeley School of Information, and he is the published author of more than a dozen research papers in the field of HCI, User Centered Design, Artificial Intelligence, Crowdsourcing, and Computer Networks.
