The Intersection of AI & Qualitative Research

How AI Adds Value Without Replacing Human Insights

Using AI to speed up research workflows will make your role more valuable than ever. So why does it feel so scary?

Mary L. Gray is a leading expert in the field of AI and ethics, and she thinks about this question every day. Her latest research untangles the many ways people and technology work together to make sense of data.

Join us to learn why Mary is optimistic about the future of AI’s role in research.

Discover Key Takeaways

🌟 Using AI as a co-pilot in rigorous qualitative research
🌟 Why “transparency in AI” really matters (and what it looks like in practice) 
🌟Blending qualitative and quantitative research into a new form of data science
🌟 The future of technology means so much more than automation

Fill out the form to receive a recording of the event, originally aired on May 9, 2024.

Speaker Spotlight

Mary L. Gray

Untitled design (15)

Mary L. Gray is Senior Principal Researcher at Microsoft Research and Faculty Associate at Harvard University’s Berkman Klein Center for Internet and Society. She maintains a faculty position in the Luddy School of Informatics, Computing, and Engineering with affiliations in Anthropology and Gender Studies at Indiana University. Mary, an anthropologist and media scholar by training, focuses on how people’s everyday uses of technologies transform labor, identity, and human rights. She sits on several boards, including Public Responsibility in Medicine and Research and the California Governor’s Council of Economic Advisors, in addition to chairing the Microsoft Research Ethics Review Program—the only federally registered institutional review board of its kind in the tech industry. In 2020, Mary was named a MacArthur Fellow for her contributions to anthropology and the study of technology, digital economies, and society.

Connect with Mary on LinkedIn.

Prayag Narula

Prayag Narula, HeyMarvin

Prayag Narula is an entrepreneur and trained researcher who is dedicated to building the technology he always wished he had when conducting user research.

He is the co-founder and CEO of HeyMarvin, a qualitative user research platform that elevates the voice of your customers so you design exactly what they need.

Previously, Prayag cofounded and led LeadGenius, a venture-backed company that helps B2B sales and marketing teams save time and deliver on their revenue goals. 

Prayag studied at the UC Berkeley School of Information, and he is the published author of several research papers on Human Centered Design.

Connect with Prayag on LinkedIn.