ON-DEMAND EVENT
Proving Research Impact with (and Beyond) AI
In fast-paced product orgs, researchers are under pressure to deliver insights faster, align cross-functional teams, and show ROI—without sacrificing quality.
Join Rebecca Oliveira, Strategic Research Manager at Happening, and Marvin CEO Prayag Narula for a no-fluff fireside chat on how research leaders are meeting the moment—with and beyond AI.
They’ll share real-world strategies for using AI responsibly, measuring impact, and leading teams with clarity, creativity, and business alignment.
What you'll learn:
💡How to define and prove research value across teams
💡When to use AI for speed—and when to go deep
💡Why storytelling and stakeholder trust still rule
💡How to build AI fluency as a critical skill
Speaker Spotlight
Rebecca Costa de Oliveira
Rebecca Costa de Oliveira is a research leader with over 10 years of experience connecting people, product, and strategy. She takes a holistic approach, combining methodological depth with business acumen to turn research into a bridge across teams and decisions.
Known for her credibility, clarity, and empathetic leadership, she champions research as a strategic force, one that drives real impact, accelerates decisions, and helps build strong product cultures. For her, impact is not about a single project, but about the ability to turn complexity into action with consistency over time - and to shape a lasting culture along the way.
Prayag Narula
Prayag Narula is the co-founder and CEO of HeyMarvin, the first AI-powered research repository and qualitative data analysis platform. Marvin was designed to elevate the voice of your customers so you build exactly what they need.
Previously, Prayag co-founded and led LeadGenius. Prayag was a researcher at University of Helsinki in Finland.
He studied at the UC Berkeley School of Information, and he is the published author of more than a dozen research papers in the field of HCI, User Centered Design, Artificial Intelligence, Crowdsourcing, and Computer Networks.
