ON-DEMAND EVENT
How Microsoft Researchers Analyze Qualitative Data for More Responsible AI
Qualitative research is an iterative process that looks different for every team and every project.
We've invited one of the lead researchers behind Microsoft's Responsible AI Maturity Model to share her experience analyzing complex qualitative data.
Amy Heger and her colleagues interviewed 90+ AI practitioners to create the world’s first empirically-based map for navigating & building responsible AI.
What can you learn from their process?
Fill out the form to watch the pre-recorded video.
Discover Key Takeaways
💡 How Microsoft conducted & analyzed dozens of user interviews and focus groups
💡 The initial goals & objectives — and how they tackled unexpected road blocks
💡 The ultimate outcome of an intensive two-year qualitative research project
💡 Practical recommendations you can apply to your own work based on Microsoft's intensive process
Speaker Spotlight
Amy Heger
Amy Heger is a Responsible AI UX Researcher at JeffreyM Consulting on the UX Research and Education team for Aether, Microsoft’s advisory group on AI ethics and effects in engineering and research. In this role, she drives research efforts tied to human-AI interaction, transparency, fairness, and privacy. Recent projects include the development of the Responsible AI Maturity Model, investigation of overreliance mitigations for large language models, and AI's effects on productivity.
Previously, Amy worked as a Research Associate at Oak Ridge Associated Universities, where she designed and implemented workplace safety and security culture assessments for nuclear facilities. She completed her PhD in social psychology from the University of Tennessee. Amy pulls from this social science expertise and her mixed qualitative and quantitative background to empower AI practitioners to develop and deploy AI systems more responsibly.
Connect with Amy on LinkedIn.
Prayag Narula
Prayag Narula is the co-founder and CEO of HeyMarvin, a research repository and qualitative data analysis platform that elevates the voice of your customers and makes sense of their feedback so you can design products they truly need.
Previously, Prayag cofounded and led LeadGenius, a venture-backed company that helps B2B sales and marketing teams save time and deliver on their revenue goals.
Prayag was a researcher at University of Helsinki in Finland. He studied at the UC Berkeley School of Information.
He is the published author of over a dozen research papers in the field of HCI, User Centered Design, Artificial Intelligence, Crowdsourcing, and Computer Networks.
