ON-DEMAND VIRTUAL EVENT
Beyond the Hype: Building AI Products Teams Actually Trust
There is no shortage of AI products. But AI products that teams trust and adopt are far and few in-between.
In this candid conversation, Michael Winnick (CEO, Dscout) and Prayag Narula (CEO, Marvin) share what it takes to design and launch AI features that create lasting value. They’ll discuss how they’re addressing the full implications of bringing AI into their customers’ workflows — and what it means to build products users love.
What to expect from this conversation:
💡 Guiding principles for AI: Why transparency, ethics, and user feedback are central to every product decision.
💡 The role of researchers: How user insights influenced Dscout and HeyMarvin's roadmaps, ensuring AI features address real-world challenges and user needs.
💡 The CEO’s POV: Why AI is a must-have in products and why placement and relevance is critical to success.
💡 Real-world examples: Hear real-world examples of how leading teams are already putting Dscout and Marvin's AI tools into practice.
Discover why high-quality user research is the key to building relevant, impactful AI products.
Speaker Spotlight
Michael Winnick
Michael Winnick is the CEO of Dscout, a pioneering user research platform he founded in 2014. Under his leadership, Dscout has become indispensable for leading organizations seeking to understand the evolving needs and behaviors of their key stakeholders: their end users. Prior to establishing Dscout, Michael served as Managing Partner of Gravitytank, a design and innovation firm acquired by Salesforce in 2018. He completed graduate coursework at IIT’s Institute of Design and earned his undergraduate degree from Stanford University.
Prayag Narula
Prayag Narula is the co-founder and CEO of HeyMarvin, the first AI-powered research repository and qualitative data analysis platform. Marvin was designed to elevate the voice of your customers so you build exactly what they need.
Previously, Prayag co-founded and led LeadGenius. Prayag was a researcher at University of Helsinki in Finland.
He studied at the UC Berkeley School of Information, and he is the published author of more than a dozen research papers in the field of HCI, User Centered Design, Artificial Intelligence, Crowdsourcing, and Computer Networks.
Connect with Prayag on LinkedIn.
