Follow This 3-Step Research Workflow for Faster Product Decisions
Product leaders and researchers from Twilio are experiencing efficiency gains by over 80%
after switching to Marvin for their research needs.
Step 1
Set up a customer research repository with built-in AI
Faster decision-making starts with a repository that works within your existing workflow — not against it.
1. Import your first-party research data including video calls, surveys, transcripts and files.
2. Integrate passive research data, such as sales calls and support tickets to capture all user info.

Step 2
Adopt a more efficient research process at every step
Transcribing calls, taking notes and tagging your research used to take hours. Now it takes minutes.
1. Invite Marvin to take notes for you in real time.
2. Get a reliable (and automatic!) transcript and summary immediately after an interview.
3. Ask AI to create notes across your entire project or file using custom discussion guides.

Step 3
Jump-start insight discovery with AI search and analysis
Insights are a click away with AI tools designed to assist and improve your understanding of customers.
1. Use Chat GPT-like search capabilities to find answers on-demand.
2. Run cross-project thematic analysis to uncover key patterns and trends.
3. Find quotes from your users to provide context and drive product roadmap decisions.

AI is the game changer for product research
"It's crucial for us to centralize and effectively analyze all user feedback—from interviews, meetings, sales discussions, and CSM notes. Marvin excels at this, really outperforming every other tool we've tried."
